Privacy Policy

Last updated: September 29, 2026

This Privacy Policy explains how FlightMellow collects, uses, stores, and shares personal information when you visit our website, use our personalization tools, purchase a product, access your Flight Plan, download resources, or contact us.

FlightMellow is operated by:

Digital Brands di Alessandro Scotto
Sole proprietorship
VAT number: IT01289180950
Business location: Oristano (OR), 09170, Italy
Email: flightmellow@gmail.com

For the purposes of applicable data protection laws, Digital Brands di Alessandro Scotto is the data controller for personal data processed in connection with FlightMellow, except where a third party acts as an independent controller under its own terms.

Depending on how you interact with FlightMellow, we may collect the following categories of personal information.

A. Information you provide directly

This may include:

• email address;
• information entered during checkout;
• information submitted when contacting support;
• information used to recover access to your Flight Plan;
• responses entered in the FlightMellow personalization wizard.

The personalization wizard may collect information such as:

• child age group;
• flight duration;
• day or overnight flight;
• screen preference.

We use this information only to generate and provide the personalized FlightMellow product.

We do not ask you to provide your child’s name, health information, medical information, or other sensitive personal information through the personalization wizard.

B. Order and transaction information

When you purchase FlightMellow, we may receive order-related information from Shopify, including:

• order identifiers;
• confirmation number;
• payment status;
• purchased product;
• transaction status;
• checkout email;
• order timestamps.

Full payment card details are processed by Shopify and its payment providers and are not directly stored by FlightMellow.

C. Technical and usage information

When you visit FlightMellow, technical information may be collected automatically, including:

• IP address;
• browser type;
• device type;
• operating system;
• referring page;
• pages visited;
• interaction events;
• approximate location derived from IP address;
• cookie and tracking identifiers.

D. Marketing and analytics information

Where permitted by applicable law and, where required, with your consent, we may use Meta Pixel and related Meta technologies to measure advertising performance and website activity.

Events may include:

• PageView;
• BuildPlanClick;
• WizardStart;
• WizardComplete;
• CheckoutRedirect;
• checkout and purchase events generated by Shopify’s Meta integration.

FlightMellow does not intentionally send the answers entered in the personalization wizard, access codes, emails, plan tokens, or order details to Meta through the custom pre-checkout events implemented on the FlightMellow website.

We may process personal information for the following purposes:

A. To provide the FlightMellow service
Including:

• generating your personalized Flight Plan;
• providing access to the online plan;
• delivering downloadable resources;
• verifying paid access;
• recovering access to an existing plan.

B. To process purchases
Including:

• processing orders through Shopify;
• confirming payment status;
• linking purchases to FlightMellow access;
• preventing unauthorized access.

C. To provide customer support
Including:

• responding to questions;
• troubleshooting access or download issues;
• resolving order or technical problems.

D. To operate and secure the service
Including:

• preventing fraud;
• detecting abuse;
• protecting customer access;
• monitoring technical performance;
• maintaining service security.

E. To comply with legal obligations
Including:

• tax;
• accounting;
• consumer protection;
• regulatory requirements;
• lawful requests from public authorities.

F. To measure and improve marketing
Where permitted by law, we may use analytics and advertising technologies to:

• measure campaign performance;
• understand website usage;
• attribute advertising results;
• improve marketing effectiveness.

Where the General Data Protection Regulation or similar laws apply, we rely on one or more of the following legal bases:

Contract
Processing is necessary to provide the product you purchased, manage access, deliver downloads, and respond to purchase-related requests.

Legal obligation
Processing may be necessary to comply with accounting, tax, consumer protection, fraud prevention, or other legal obligations.

Legitimate interests
We may process limited information where necessary for legitimate interests such as:

• maintaining security;
• preventing abuse;
• improving the service;
• protecting our business and customers;

provided those interests are not overridden by your rights and freedoms.

Consent
Where required by law, we rely on your consent for non-essential cookies, marketing pixels, or similar tracking technologies.

You may withdraw consent at any time where processing is based on consent.

FlightMellow uses Shopify to process purchases, checkout, payments, order confirmations, and related commerce functions.

Shopify may process personal information on our behalf and may also process certain information under its own privacy terms.

Information processed through Shopify may include:

• email address;
• order information;
• payment status;
• transaction data;
• customer identifiers;
• billing information;
• technical and device information.

For more information about Shopify’s privacy practices, refer to Shopify’s own privacy documentation.

FlightMellow uses Meta Pixel on the public website and Meta’s official Shopify integration in the checkout environment.

Meta technologies may receive information about:

• page visits;
• interactions with FlightMellow;
• progression through the pre-checkout funnel;
• checkout and purchase activity through Shopify;
• device and browser information;
• cookie or advertising identifiers.

Meta may process this information according to its own terms and privacy policies.

FlightMellow does not intentionally include personalization wizard answers, customer email addresses, Access Codes, plan tokens, or downloadable content in custom Meta event parameters.

Where consent is required by law, Meta tracking will be subject to the applicable consent controls.

FlightMellow and its service providers may use cookies and similar technologies for:

• essential website functionality;
• security;
• session management;
• remembering preferences;
• analytics;
• advertising measurement.

Some cookies are necessary for the site to function.

Non-essential analytics or advertising technologies may be subject to consent or opt-out requirements depending on your location.

More information is available in our Cookie & Tracking Policy.

We may share personal information with service providers where necessary to operate FlightMellow.

These may include:

Shopify
For checkout, payments, order processing, transaction management, customer communications, and commerce infrastructure.

Lovable and related hosting/infrastructure providers
For hosting, application functionality, database operations, and delivery of the FlightMellow website and plan experience.

Meta
For advertising measurement, campaign attribution, and marketing analytics.

Payment providers
For payment processing and fraud prevention.

Email and communication providers
Where used to deliver transactional or support communications.

Technical service providers
For hosting, security, storage, monitoring, and infrastructure.

We do not sell personal information for monetary payment.

Certain advertising-related disclosures may be treated as “sharing” or similar concepts under some privacy laws. Where applicable, users may have rights to opt out.

FlightMellow is operated from Italy and uses service providers that may process personal information in other countries, including the United States.

Where required by applicable law, international transfers will be subject to appropriate legal safeguards.

Some service providers may rely on contractual safeguards or other lawful transfer mechanisms.

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including legal, accounting, security, and contractual purposes.

Typical retention may include:

Order and transaction records
Retained for the period required by applicable tax, accounting, and legal obligations.

Flight Plan access data
May be retained while the customer’s online plan remains available and for a reasonable period necessary to manage access and support.

Support communications
Retained for as long as necessary to resolve the request and maintain appropriate business records.

Marketing and analytics information
Retained according to the settings and retention periods of the relevant advertising or analytics platform.

Where data is no longer required, we may delete, anonymize, or securely archive it, subject to legal obligations.

We take reasonable technical and organizational measures to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

Measures may include:

• access controls;
• token-based plan access;
• verification using Access Code and checkout email;
• rate limiting;
• restricted download links;
• server-side verification;
• secure third-party infrastructure.

No online system can be guaranteed to be completely secure.

Depending on where you live, you may have rights regarding your personal information.

These may include:

• access to personal information;
• correction of inaccurate information;
• deletion;
• restriction of processing;
• objection to certain processing;
• data portability;
• withdrawal of consent;
• opting out of certain advertising or data-sharing practices.

Where GDPR applies, you may also have the right to lodge a complaint with a competent data protection authority.

Requests may be submitted to:
flightmellow@gmail.com

We may need to verify your identity before processing certain requests.

If you are located in the European Union, European Economic Area, or United Kingdom, applicable data protection laws may provide additional rights and protections.

Where GDPR or equivalent rules apply:

• processing must have a valid legal basis;
• you may withdraw consent where consent is the legal basis;
• you may object to processing based on legitimate interests in certain circumstances;
• you may request access, correction, deletion, restriction, or portability;
• you may lodge a complaint with your local supervisory authority.

Residents of certain U.S. states may have additional privacy rights, which may include:

• right to know;
• right to delete;
• right to correct;
• right to opt out of certain data sharing or targeted advertising;
• right to limit certain uses of sensitive personal information where applicable.

Where legally required, FlightMellow will provide appropriate mechanisms for exercising these rights.

Canadian privacy laws may provide rights regarding access to and correction of personal information and impose requirements concerning consent, transparency, and appropriate handling of personal data.

We will process applicable requests in accordance with the law that applies to the user.

Australian privacy laws may provide rights regarding access to and correction of personal information and requirements concerning transparency and reasonable data security.

Where applicable, requests may be submitted to:
flightmellow@gmail.com

FlightMellow is sold to adults.

We do not knowingly sell directly to children or request children to create accounts or provide personal information directly.

The personalization wizard asks the adult purchaser to select an age range relevant to the child for product personalization.

Parents and guardians should not provide unnecessary personal information about children.

If you believe personal information about a child has been submitted improperly, contact us at:
flightmellow@gmail.com

FlightMellow uses the answers provided in the personalization wizard to determine which predefined content and plan structure is presented to the customer.

The current FlightMellow personalization system is deterministic and does not make legal, financial, medical, employment, credit, or similarly significant decisions about individuals.

FlightMellow may contain links to third-party websites or services.

We are not responsible for the privacy practices of third-party websites.

You should review the privacy policies of those services before providing personal information.

We may update this Privacy Policy from time to time.

The updated version will be posted on the FlightMellow website and the “Last updated” date will be revised.

Material changes may be communicated through additional notice where required by law.

For questions, requests, or complaints relating to privacy:

Digital Brands di Alessandro Scotto
Sole proprietorship
VAT number: IT01289180950
Oristano (OR), 09170, Italy
Email: flightmellow@gmail.com